Children in Scotland wanted to create a highly accessible website to distribute information about the gender equality project.
Meta
Client: Children in Scotland
Services: branding, information architecture, website visual design, website development
Details
Children in Scotland were looking for a website and logo simple in colour and design, that conveyed a sense of warmth and positivity about the relationship between fathers and their children. The website was aimed primarily at health and social care professionals so the tone had to be professional but not too stiff.
In order to monitor the project CiS required an online survey from which they could harvest statistics about the type of professionals using the site and the value the placed on the information provided. We achieved this by integrating Survey Gizmo with the Wordpress CMS. In order to provide further statistical information on user behavior we set up a Google Analytic account, from which the client now receives monthly reports.