When we sit down to write we hope that people will read what we have to say, that they will be informed, or moved or inspired to take action. How can we get them to pay attention? When it comes to connecting with your reader it doesn’t matter whether you’re writing a blog, your social media updates or your organisation’s web copy, the only thing that matters is understanding what your reader needs. Some people will tell you it is all about incorporating themes like sex or violence, it is about stirring dissatisfaction then providing solutions. I’m going to propose … Continued