<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title> &#187; Branding</title>
	<atom:link href="http://www.postcreative.co.uk/category/portfolio/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.postcreative.co.uk</link>
	<description></description>
	<lastBuildDate>Thu, 17 May 2012 15:02:03 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>Visualising The Code</title>
		<link>http://www.postcreative.co.uk/visualising-the-code/</link>
		<comments>http://www.postcreative.co.uk/visualising-the-code/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 15:09:34 +0000</pubDate>
		<dc:creator>Scott Ogilvie</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.postcreative.co.uk/?p=2555</guid>
		<description><![CDATA[We were approached by SenScot to develop the identity and website for the new voluntary code of practice for social enterprises in scotland &#8211; ‘The Code’. We are delighted to be involved in an initiative that has values such as honesty, fairness, democracy, empowerment and collaboration at its core and resonates with how we strive to do business. The Social Enterprise Exchange begins tomorrow in Glasgow, UK. The world’s largest event of it’s kind aims to bring together organisations operating in or with an interest in the social enterprise sector. The Code has been initiated by a group of founder &#8230; <a href="http://www.postcreative.co.uk/visualising-the-code/">Continued</a>]]></description>
			<content:encoded><![CDATA[<p>We were approached by <a title="Senscot" href="http://www.senscot.net/">SenScot</a> to develop the identity and website for the new voluntary code of practice for social enterprises in scotland &#8211; ‘The Code’. We are delighted to be involved in an initiative that has values such as honesty, fairness, democracy, empowerment and collaboration at its core and resonates with how we strive to do business.</p>
<p>The <a title="Social Enterprise Exchange" href="http://www.socialenterpriseexchange.com/">Social Enterprise Exchange</a> begins tomorrow in Glasgow, UK. The world’s largest event of it’s kind aims to bring together organisations operating in or with an interest in the social enterprise sector. </p>
<p>The Code has been initiated by a group of founder members representing some of the key organisations in the Scottish social enterprise community. The code was developed in response to a feeling in the sector that the definition of an SE has never been adequately focussed or asserted with the result that many essentially private businesses have been using the term to describe themselves while not operating in a fashion that the wider community would agree constitutes a true social enterprise.</p>
<p>A set of values and behaviours rather than a mandatory set of rules, the code is designed to be voluntary and provide the basis for self-regulation by the SE community.<br />
<a class="button" title="The voluntary code of practice" href="http://senscot.org/docs/VoluntaryCodeofPractice.pdf">Download The Code (PDF)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.postcreative.co.uk/visualising-the-code/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today I learned to&#8230;</title>
		<link>http://www.postcreative.co.uk/today-i-learned-to/</link>
		<comments>http://www.postcreative.co.uk/today-i-learned-to/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 15:46:08 +0000</pubDate>
		<dc:creator>Nova Stevenson</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[How to]]></category>

		<guid isPermaLink="false">http://www.postcreative.co.uk/?p=188</guid>
		<description><![CDATA[Working on a business plan for Post Creative has been a tough but enjoyable excercise]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been working on a business plan for Post Creative on and off for a few months. Fortunately or unfortunately we have had so much work from clients that I&#8217;ve had to put it aside. Today I got a couple of hours to sit down and focus on it again.</p>
<p><span id="more-188"></span></p>
<h3>Today I learned to describe Post Creative better</h3>
<p>It is a crazy idea, being able to describe something in one paragraph that has been filling up your brain for months, something that has arms and legs and cousins&#8230; something so simple yet so complex.</p>
<h4>Basic business description</h4>
<blockquote><p>Post Creative help people and companies create successful web and print products. We produce high quality, creative solutions with the client at the centre. We value integrity. Our goal is to become nationally respected and recognised for helping companies connect and communicate with their audiences. We aim to enjoy ourselves every step of the way, grow steadily and make a profit every year.</p></blockquote>
<p>Writing it was an interesting process. I am working my way through a series of exercises, this one asked me to describe the following in one sentence each:</p>
<ul>
<li>Core business concept</li>
<li>Business values</li>
<li>Business goals</li>
<li>Financial goals</li>
<li>Corporate culture.</li>
</ul>
<p>I cheated and put two sentences for values but it is sound advice to attempt to pin these things down in one sentence as it really makes you choose your words carefully and work out what is important to you. Luckily we had done a few great workshops on values and culture in the early days of Post Creative. I can&#8217;t express strongly enough how valuable that was in helping us set our direction.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.postcreative.co.uk/today-i-learned-to/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

