The days of cold-calling are thankfully a distant memory (or at least they should be). Today’s social media savvy marketeers know that building your brand’s reputation and positioning yourself as an expert in your chosen field are far more effective ways of communicating with potential clients than the scatter-gun, push and hope strategy that is cold-calling. One of the things I love about social media is that it actively encourages and rewards those that help others without trying to ram sales pitches down their throats and ‘being nice’ is a genuinely great strategy for growing your business. At the end … Continued