I’ve been working on a business plan for Post Creative on and off for a few months. Fortunately or unfortunately we have had so much work from clients that I’ve had to put it aside. Today I got a couple of hours to sit down and focus on it again.
Today I learned to describe Post Creative better
It is a crazy idea, being able to describe something in one paragraph that has been filling up your brain for months, something that has arms and legs and cousins… something so simple yet so complex.
Basic business description
Post Creative help people and companies create successful web and print products. We produce high quality, creative solutions with the client at the centre. We value integrity. Our goal is to become nationally respected and recognised for helping companies connect and communicate with their audiences. We aim to enjoy ourselves every step of the way, grow steadily and make a profit every year.
Writing it was an interesting process. I am working my way through a series of exercises, this one asked me to describe the following in one sentence each:
- Core business concept
- Business values
- Business goals
- Financial goals
- Corporate culture.
I cheated and put two sentences for values but it is sound advice to attempt to pin these things down in one sentence as it really makes you choose your words carefully and work out what is important to you. Luckily we had done a few great workshops on values and culture in the early days of Post Creative. I can’t express strongly enough how valuable that was in helping us set our direction.
Last modified: July 12, 2009